And the smoothies? What’s so special about them?
It’s the same thing: if you think about ordinary fruit juices, in most cases the main ingredients are water and sugar…the percentage of fruit is really small! On the other hand, in our smoothies fruit is the real star, with all its juice, pulp and fibre: all the properties of fresh fruit are maintained, and it is really like eating freshly picked fruits!
So Mamì jams and smoothies are sugar-free?
No, our products do contain sugar, but only the quantity that is strictly necessary for their preservation: no more than 25% in jams and about 5-10% in smoothies. What is more, we only use the best sugar on the market, 100% pure and without any aftertaste, so that it does not affect the taste of the fruit. Over time, we have tried different kinds of sweeteners and sugars, such as stevia, apple juice or grape sugar, but each of them has its own taste, which affected or even spoilt the taste of fruit.
I've always heard that sugar is bad, is it true?
Like all things, it depends on the quantity! In fact, sugars are very important for our body: they are our main source of energy, our "fuel"! However, it should not be taken in excessive quantities. The sugar we put in our products, thanks to its excellent quality and its small amount, is not bad!
But fruit already contains sugars, right?
Exactly, fruit naturally contains different kinds of sugar, such as fructose. Many think that it is harmful, but it is impossible to reach dangerous amounts of fructose only with fruit! What is more, our body needs some time to digest fruit, so fructose arrives in the liver slowly, unlike when consuming fruit juices or sugary drinks.
So there is no need to add large quantities of sugar, fruit is already sweet!
Let me correct you: good and ripe fruit already contains the right quantity of fruit. This is why using top-quality fruit, harvested at the right level of ripeness, as Mamì does, it is not necessary to add large quantities of sugar, besides what is necessary to stabilize and preserve the product.
But fruit is not only made of sugar: there are also fibres, vitamins, minerals and antioxidants. Do Mamì smoothies and jams contain all of these elements?
Yes, of course! This is exactly one of the characteristics that makes our products unique: thanks to our production process, all the fruit’s beneficial properties are preserved, so it's like eating a freshly picked fruit! This happens because fruit is processed under vacuum and at low temperatures.
What does "at low temperatures" mean?
It means that we never reach high temperatures, which destroy most of the fruit’s nutrients. For example, Vitamin C starts to degrade from 60°C. When you make jam at home, fruit is boiled, which means that it reaches and exceeds 100°C…in this way, fruit is completely spoilt! Smoothies are cold-processed as well, at around 20°C, so that all the fruit’s properties remain intact.
And what about fibres? Do Mamì smoothies contain fibres as well?
That’s right, our smoothies contain not only the juice, but also the pulp and fibre of the fruit. For this reason, they are different from juices obtained by using a centrifugal or a masticating juicer. These in fact contain only the juice, while the pulp and, above all, fibres are completely removed.
And what does this imply?
In short, these juices lack the best nutritional properties of fruit and, what is more, they are less satiating. This is one of the reasons why Mamì smoothies are healthy: being rich in fibre, they increase satiety, therefore they help eat less and lose weight.